The One Percent presents

The 1% of
the 1%

The official rules. Read once and you'll know exactly how this works, exactly how it's scored, and exactly why nobody can rig it.

SEP 7 – NOV 2912 weeks

$5,0001st place, cash

$3,0002nd place, cash

ENTRY BACK3rd place, refunded

SEP 4Registration closes 11:59pm CT

DEC 7Winners announced

01What this is

A 12-week transformation challenge across the entire One Percent community. Every entrant competes head to head, September 7 through November 29. One winner, announced by video to the whole community on December 7 with the podium's before-and-afters on screen.

This is not a "who's the leanest" contest. It is judged on the biggest change relative to your starting point and your phase. The guy 40 pounds out and the guy who's nearly shredded have the same shot. So does the client mid-way through metabolic priming — more on that in Section 03, because it's the part that makes this fair.

02Entry

• Open to One Percent clients, 18+. Entry adds 12 extra weeks of coaching on top of your current term — delivered in full no matter where you place — plus two check-ins per week during the challenge, the challenge community, the nutrition vault drops, the kickoff and week-6 calls, and the one-time contest tee and bottle.
• $997 for the first 24 hours after launch, then $1,497 until registration closes Friday, September 4 at 11:59pm CT. Payment plan and Affirm available.
• Clients who renew their coaching term by September 9 receive entry free as part of their renewal.
• Entry is non-refundable — it purchases coaching that is delivered regardless of challenge outcome. One exception lives in the injury clause (Section 07).

03Scoring — 100 points, half math, half judged

Your final score is out of 100: 50 Execution points you earn week by week in plain arithmetic on a public leaderboard, and 50 Transformation points awarded by a blind judging panel in December. Highest combined total wins. Ties break on Execution points, then a head-to-head panel vote.

Execution Score — 50 points, live and public

Fourteen points are available every week, for 12 weeks (168 total, scaled to 50). Every point is a yes/no fact anyone can verify:

Yes, ±5 grams on all three macros is brutal. That's the point — perfect days should be rare, and rare is what separates the 1% of the 1%.

Transformation Score — 50 points, judged blind in December

Here's how this stays fair when every client is in a different phase of metabolic priming:

• Before the challenge starts, your coach writes and locks your 12-week phase plan — priming, cutting, building, recomp, whatever your actual programming calls for, with its targets. Plans are sealed and timestamped at baseline. Nobody can rewrite the story afterward.
• In December, a three-judge panel scores you 1–10 on two things: the visible change appropriate to your phase, and how completely you executed the plan you were assigned. A priming client who raised intake 400 calories while staying tight scores like a cutting client who dropped 20 pounds — both nailed their mandate.
• Judging is blind: no names, no coach labels on the photo sets. No judge ever scores their own client.

04The team race

Separate, parallel competition: every coach's entrants form that coach's team. Team score is the average Execution Score of the team's members (average, not total — small teams compete evenly with big ones). Team standings run on the same leaderboard. The coach of the champion, and the coach of the winning team, take the title with them.

05Baselines & verification

• Baseline window: September 4–7. Front, side, and back photos (fitted or minimal clothing, neutral stance, even light) plus one posed shot of your choice — with that week's verification code, posted in the group, handwritten on paper and visible in frame.
• Video weigh-in: one continuous clip — scale zeroed, step on, readout visible.
• Everything uploads through Trainerize. Timestamped, coach-visible. Nothing sent by DM counts.
• Your history is part of your baseline. Your existing photo and weight records are on file. A baseline that's grossly inconsistent with your recent history — deliberate bloating, sandbagging a start point — gets adjusted by the panel or disqualified.
• Finals run November 25–29 — a wide window around Thanksgiving; your latest submission counts, same format, new code.

06Prize eligibility

• Stay prize-eligible by missing no more than 4 check-ins total, and never 3 in a row without telling your coach. Miss the floor and you stay in the challenge and the community — you're just out of the money.
• Travel is fine. Check-ins are remote by design. Hotel-scale weirdness is noted, never penalized — photos are what's judged.

07Injuries & life events

If you get injured or life detonates: continue modified (the panel judges holistically — a transformation through adversity reads as exactly that), or step out of the challenge and keep your full 12 weeks of coaching. A documented medical event that ends participation in the first 14 days earns a one-time deferral of your entry to the next challenge.

08Disqualification

• Fabricated anything: edited or filtered photos, someone else's photos, staged weigh-ins, manipulated timestamps, or nutrition logs the evidence says are fiction.
• Baseline sandbagging (Section 05).
• Abusive conduct in the challenge community.

Straight talk: could someone type clean macro logs they didn't eat? Sure. They'd be renting leaderboard points they have to pay back in December, when the blind panel scores what the camera sees against what the logs claim. The system is built so cheating buys you embarrassment, not prizes.

09Prizes & decisions

• 1st: $5,000 cash. 2nd: $3,000 cash. 3rd: your full entry refunded. Paid within 7 days of the announcement. Winners may be offered an optional coaching-credit alternative — cash is always available, always your choice.
• Prizes are taxable; US winners of $600+ complete a W-9 before payment.
• Where these rules are silent, the commissioner decides in consultation with the judging panel, and the ruling is posted to the group in writing. Judging decisions are final.