The first official One Percent challenge

The 1% of
the 1%

Twelve weeks. The whole community, head to head. One winner, crowned in front of everyone. Judged from your starting point — everybody has a real shot.

–days

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until registration closes — Fri Sep 4, 11:59pm CT

I'M IN — LOCK MY ENTRYPay in full by card SPLIT IT WITH AFFIRMSame price, in payments

$997 for the first 24 hours after launch · $1,497 after · doors close Friday night, Sep 4, and do not reopen

The announcement

Tap either card to lock in your entry.

The purse

Winners announced by video to the entire community on December 7, before-and-afters on screen. Podium and you competed for free.

What entry gets you

• 12 extra weeks of coaching stacked on top of your current term — delivered no matter where you place
• Two check-ins per week for the whole challenge — double the standard cadence
• The challenge community — every competitor in one room for twelve weeks
• Live kickoff call with Adam and Nick, and a week-6 private call with Adam and your coach
• The nutrition vault, dripped weekly: macro-matched meal plans, the never-released Dining Out Survival Guide, the Meal Prep Sunday system
• Your coach's team — book vs. book in a parallel team race
• The contest tee and bottle — never sold, only earned

How it's judged

Not the leanest. The biggest change. 100 points: half is an Execution Score you earn week by week in plain arithmetic on a public leaderboard — nutrition within ±5 grams per macro, training sessions checked off, check-ins made, showing up in the community. The other half is a blind panel in December scoring your transformation relative to your starting point and your phase — so the client mid-prime and the client mid-cut compete on even ground.

Sealed phase plans. Blind judging. Every score published afterward. Read the full rules →

Questions? Message your coach, or Nick directly. · Official rules · Leaderboard · Reviews on Trustpilot

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